Coca Cola Research Essay

3.3 Collect and re hitch in formattingion victimization get hold of methods, including primary and thirdhand look into techniques The tec apply the questionnaire method as his primary research technique. The survey questionnaire was cap up to(p) from a previous research through by an Advertising agency regarding authorization of advertising. This survey was then distributed online to a take in population within Metro manila.And the secondary research technique that was employ was from the reading of Mr. Honorata Ocampo Lee which is ab knocked out(p) Comparison of the potential of the physical distribution processess and st pass judgmentgies of coca plant pot bottlers Philippines Inc. and Pepsi Cola products Philippines Inc. in divideed districts in Manila for the year 2001-2003.3.4 Analyze and interpret appropriate qualitative and quantitative selective information denary research engagements a scientific turn up the researchers hypothesis which give tongue to in hi s study go away requisite to slang an attempt in proving and disproving that hypothesis. The info that will be generated can be analyzed mathematically. (Primary and secondhand research) The researcher employ questionnaire to Qualitative research is concerned with the opinions and feelings the data that will be collected is non necessarily set of reduces. It looks at the overall image rather than the separate components. (Primary and Secondary research) 4.1 Record findings in an accepted format and 4.2 Present and summarize the findings development suit adequate to(p) methods 1. Please bluff the link to view the ad actual. Have you seen this advert in the beginning? http//www.youtube.com/watch?v=oiu9PcEyQ5Y? Among the 50 respondents, 40 part (20 respondents) said yes and 60 percent (30 respondents) said they drivent seen the publicizing yet.2. How would you rate the overall quality of this advertizement? 40 percent of the respondents aspect that the advertizing w as good. 32% answered fair, 16% answered very good, and 12% answered excellent. None of the respondents answered poor. The data suggests that volume of the respondents thought of the advertisement as good profuse or slightly above average.3. How would you rate this advertisement compared with the others youve seen with familiar products/services? volume (64%) of the respondents answered that the Coca-Cola advertisement was and about the analogous as other products advertisements. Meanwhile 20% answered that their ads were A Little Better than the Others and 8% thought that it was much better than the others. On the other hand 8% answered that the advertisement was a little worse than others. This data places that, like the previous analysis, the Coca-Cola Open felicitousness advertising comes across to the majority of the viewers as just average or slightly above average.4. Are You before long Using This ProductA majority of the respondents (86%) said to be currently insobri ety Coca-Cola meanwhile 14% introduceed that they are non currently using Coca-Cola.5. After sightedness this advertisement, would you indispensability to debauch this product? A majority (95%) of the respondents were still determined to buy the product after seeing the advertisement and 5% said that they would not want to buy the product. Up by 9% from the people who claimed to not fork over been using Coca-Cola at the moment, the data shows that the advertising has granted an impact only to a subtile amount of respondents to buy Coca-Cola. How incessantly, the data alike shows that regular consumers are still unforced to purchase Coca-Cola even though the advertisement did not come out that hard, as shown from the results in the second question.6. Have you ever apply this product?The chart beneath shows that 100% or all of the respondents claim to have used or bought Coca Cola at one full stop in their lives.7. AgeAmong the 50 respondents, 30 (40%) were within the ag es 18-25, 8 (16%) were 26-30, 12 (24%) were 31-35, 5 (10%) were 36-40, 3(6%) were 41-45, and 2 (3%) were 46-50.8. GenderThe chart beneath shows that majority (68%) of the respondents are male and 31% are female.4.3 Evaluate the methodology used and critically analyze the findingsThe researcher used the Questionnaire method. This method was chosen because using a questionnaire with a random sample is a good way to find out the attitudes, thoughts, and behaviors of a large group of people.The questionnaire that was used contained Close-Ended Questions. A set of choices was given to the respondents for them to be able to answer the questions. Aside from that, the researcher also chose to use the likes ofrt-Scales as this would be the basis to determine the level of enduringness of the advertisements. Likert-scales consist of questions that would be answered by rank them (Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree)The method used would have been more hard-hitting if partnered with a select interview coming from each display case of age group. The questionnaire method was heightenn effective in getting the opinions of the majority of the population. On the other hand, the interview method could have gotten more in-depth insights or feedback from the consumers regarding their opinion on Coca-Colas advertising and how it affects them as a consumer.4.4 Propose recommendations based on the findings which chance on and justify areas for future research by the years, Coca-Cola had always come out firm in their advertising materials. Good examples of it would be setbacks Its the veritable Thing and Id Like to Buy the World a Coke during the 70s and 80s. These advertisements have helped propel Coca-Cola into its status straightaway as the number one crapulence company in the world. However for this decade, Coca-Colas Open Happiness Campaign didnt come out as strong as their previous advertisements. They havent been as visible to the public affec tionateness as before. As shown in the starting question, a majority of the respondents havent even seen the advertising material of open happiness before.This research has also helped prove that the advertising campaign of Coca-Cola now was rated just above average by the consumers. However, since Coca-Cola has managed to prepare up loyal consumers through the years, the statistics show that even though the advertising material may come out confusing or just okay, consumers will still continue to patronize Coca-Cola no matter what advertising material they produce. In spite of this, Coca-Cola should not be self-satisfied with their current loyal customers. They should still authorise in advertising campaigns that would appeal to their market. They should localize more on the younger generations as they are the group that is still nerve-wracking to discover new products. Coca-Cola should be able to capture their loyalty for them to be able to sustain their position as the num ber one beverage in the world.ReferencesQuestionnaires. (n.d.). Retrieved 2012 30-March from Lets rating Resources http//www.shef.ac.uk/lets/evaluate/general/methods-collection/questionnaireWhy+use+questionnaires%3F Data Collection Methods. (n.d.). Retrieved 2012 30-March from Fao Corporate chronicle Repository http//www.fao.org/DOCREP/003/X2465E/x2465e09.htmb8-6.3.3%20Interviews Primary and Secondary research. (n.d.). Retrieved 2012 2-April from target and Technology http//hsc.csu.edu.au/design_technology/producing/develop/2662/primary.htm